Julia Rydman
is a fashion merchandise student and creative based in the San Francisco Bay Area, CA.
personal Mission statement
“My mission is to use my knowledge of merchandise management and my love for clothing to empower people through style. I believe clothing is more than fabric—it’s a form of self-expression, a source of confidence, and a basic human need. I am committed to helping others feel seen, comfortable, and strong in what they wear by curating experiences and products that honor individuality and well-being. Through creativity, empathy, and purpose, I aim to make fashion more accessible, affirming, and joyful for everyone I serve.”
With a degree in Fashion Merchandising from San Francisco State University and a strong foundation in retail, I bring both creative insight and practical experience to every project I take on. Growing up in the San Francisco Bay Area gave me a great appreciation for diversity and fashion. My background has shaped a deep understanding of customer behavior, trend forecasting, and the importance of visual storytelling. From the sales floor to strategic planning, I’ve developed a sharp eye for detail and a flexible, team-focused approach. I’m also proficient in Microsoft Word, Excel, and PowerPoint—tools I use regularly to organize ideas, present concepts, and support data-driven decisions.